We've done hundreds of website projects and over time we have gotten it down to a science. Our Configure, Plan, Build, Launch Sequence will provide you with what you need on time and on budget.
You will be interviewed by our team in order to find out exactly what you need to set your project estimate, timeline and budget. We will advise you on what's too much, where to get started, and we will even give you tools on how to do it. You'll choose the level of involvement you would like to have in your redesign project. You will then be assigned a team from BBS to guide you through the entire process.
The next step is getting everything we need to create your website redesign gameplan. Below are the key steps needed to ensure you have a solid foundation for your project plan.
We have a data driven approach. Before starting a project, it's important to gather user behavior data and identify key pages on the site. We analyize user behavior and heatmaps. Where are they clicking? What are they clicking? Can they find things they want? Are they getting down the page? Knowing the answer to these questions will allow us to know exactly what you need.
Before starting a website redesign, it's imperitive to gather key assets such as site inspiration, brand guides and detailed buyer personas. These are extremely helpful in the website redesign process and allow us to learn about your company and the vision that you have for your website redesign.
We have over 200 templates on the HubSpot marketplace to choose from. With a large variety of layouts and styles, it's easy to find one that best fits your needs. Since your template pack will serve as the basis of your site, it's important to choose the right one. If you need help selecting a pack, we are more than happy to recommend one for you.
We identify some of the most important pages to the visitor in the buying process and decide which custom pages need to be created. Usually these custom builds include a homepage and a few other key pages. We will create wireframes which then get a visual mockup to go along with and adapt it to our template. We also map out the other pages from the template pack to the sitemap and navigation. You approve it, and then we can move on to styling the page out to match what we've mocked up.
Next up is the Build phase. This is where we develop out the pages of your website. Below are the main parts that are included in the page development. Our goal is to provide you with what you need on time and budget.
The final step of the process is launching the new site. We will make sure that you have your 301 redirects in place and we will keep your SEO things like metadata, descriptions and tags in place. We test out all browser rendering before launch for quality control. Then we launch and go live with the website!