Get Your Data
We have a data driven approach. Before starting a project, it's important to gather user behavior data and identify key pages on the site. We analyize user behavior and heatmaps. Where are they clicking? What are they clicking? Can they find things they want? Are they getting down the page? Knowing the answer to these questions will allow us to know exactly what you need.
Before starting a website redesign, it's imperitive to gather key assets such as site inspiration, brand guides and detailed buyer personas. These are extremely helpful in the website redesign process and allow us to learn about your company and the vision that you have for your website redesign.
Select a Template Pack
We have over 200 templates on the HubSpot marketplace to choose from. With a large variety of layouts and styles, it's easy to find one that best fits your needs. Since your template pack will serve as the basis of your site, it's important to choose the right one. If you need help selecting a pack, we are more than happy to recommend one for you.
We identify some of the most important pages to the visitor in the buying process and decide which custom pages need to be created. Usually these custom builds include a homepage and a few other key pages. We will create wireframes which then get a visual mockup to go along with and adapt it to our template. We also map out the other pages from the template pack to the sitemap and navigation. You approve it, and then we can move on to styling the page out to match what we've mocked up.