The Science of Webinars 🧪
June 27, 2025 1:15pm ETFree to Attend
Most webinars fall flat. This session breaks down the hidden structure of great webinars. Learn how to use the ROS (Run of Show), prep your team, avoid disasters, and engage your audience. Whether you’re a solo marketer or an in-house team, this will change how you show up.
There are 5 seats available.
I’m teaming up with Nick Sal, someone I’ve known since my early HubSpot Partner days over 10 years ago. Back then, Nick was the go-to person for building partner communities. Now he’s sharing his blueprint for webinar success.
In this session, we’ll tackle why most webinars fail and how to fix them. From strategic planning and engagement to tech glitches and missed opportunities, we’ll break it all down.
Nick will walk through the critical ROS (Run of Show), the roles you need (hint: not just one person), and how to align your marketing and sales goals so your webinar actually drives pipeline.
We’ll cover the tools, templates, and pre-webinar checklists you need plus how to get sponsors, follow up effectively, and spark community engagement from every event.
This is the science behind webinars that work.
