Microsites are web pages that function within a larger site as a distinctive entity. They may have their own individual names and domain names.
A company who provides Inbound Marketing solutions may have a smaller microsite just for their template work, or for their mobile website design. These microsites can allow for organized, in-depth information on a smaller faction of a large company. Companies hosting events may also find the organization of microsites to be useful.
Many companies that use a microsite approach have more than one to keep track of. The beauty of HubSpot Templates for the COS is that you can use them to keep your microsites looking uniform and professional. Sites between categories can have similar layouts, making for easy navigation between them, but different content, photos, and even color schemes. Using a template to build these microsites ensures that your brand is consistent across the board, without necessarily having to be identical.
Another great reason to use a template for your next microsite is because it's easy. Using a template means you have a straight-out-of-the-box solution to your website. Simply fill in your content and go! This is a wonderful solution for companies who need to get a microsite up and running quickly for an event or special offer, but still want a professional and clean look. Rather than spending thousands on a custom website design that will only be used for perhaps a few weeks, templates allow users to purchase a professional site at a fraction of the price.