--- title: "Hotjar: New Weapon for Growth Driven Web Design" description: Growth driven websites are a marketing necessity made possible with Hotjar. image: https://www.brandbuildersolutions.com/hubfs/Hotjar_Growth_Driven_Web_Design.jpg --- # Hotjar: New Weapon for Growth Driven Web Design ![Kelly Repka](https://app.hubspot.com/settings/avatar/d4c3413fed01d5a5a07d7118bc492899) Kelly Repka 5/29/15 3:00 PM ![Hotjar_Growth_Driven_Web_Design.jpg](https://www.brandbuildersolutions.com/hs-fs/hubfs/Hotjar_Growth_Driven_Web_Design.jpg?width=800&name=Hotjar_Growth_Driven_Web_Design.jpg "Hotjar_Growth_Driven_Web_Design.jpg") What’s the Deal with Growth Driven Websites? Creating growth driven websites is a top marketing priority for any business today.  A website is a window into the company itself and the first impression you make to visitors curious about your business. The impact that a website leaves on visitors can make or break potential sales.    # **** Websites must be carefully designed and well executed to capture buyers. To ensure that this happens, a company needs to monitor every element of their websites’ performance. Growth driven websites are sites that are continously monitored and optimized to perform as well as possible. **A growth driven website is an absolute necessity to enhance and cultivate business in the most efficient and effective way possible.** # **The Scoop on Hotjar** Hotjar is a new tool featured in Entrepreneur magazine that specifically facilitates this process of ongoing website enhancement with growth driven web design. It was created for businesses looking to improve their websites by understanding the qualities that make them great, compared to those that are hindering sales. With Hotjar, companies can analyze the effectiveness of call to actions (CTAs), content placement, landing pages, forms, and more on the website. Hotjar provides an inside look at the user experience, showing how they approach your website, as if you were right there, watching them interact. It is a completely new way to investigate what visitors respond to on a website... and what they do not respond to. It is a weapon to be leveraged in online marketing efforts, boosting business through growth driven web design. **Curious if it’s right for you?** We signed up for Hotjar and have some thoughts on it, after running a few different tests. There are many benefits, as well as a few drawbacks to consider. # **Pros** 1. **There are a variety of features.** 2. **It provides valuable insight into potential buyers.** 3. **It raises awareness of what works (and what doesn’t).** 4. **It’s available for a low cost.** 5. **There are resources to help you get started** # **Cons** 1. **The company is young.** 2. **There’s a lack of attention to mobile.** 3. **It only provides “snapshots.”** 4. **There’s no integration of CRM with other programs.** With all of this said, Hotjar is definitely a huge asset for agencies and consultants of all industries seeking growth driven web design. **Growth driven websites must be modified over time based on visitor behavior and page performance.** For such a small, monthly fee, Hotjar provides a great deal of intelligence to make any website a powerful business driver. It may not be the most comprehensive tool in every aspect, but it combines the assortment of fundamental features for growth driven web design. If you still need help getting your site set up in the first place, check out our guide to building a better homepage. [![Download Guide to a Better Homepage](https://no-cache.hubspot.com/cta/default/213882/9d9b5831-fdd2-439e-b610-55ac7e9dfe17.png)](https://cta-redirect.hubspot.com/cta/redirect/213882/9d9b5831-fdd2-439e-b610-55ac7e9dfe17) #### **Share:** - - - - [mailto:?body=https://www.brandbuildersolutions.com/blog/hotjar-new-weapon-for-growth-driven-web-design](mailto:?body=https://www.brandbuildersolutions.com/blog/hotjar-new-weapon-for-growth-driven-web-design) #### **Topics:** [Growth Driven Design](https://www.brandbuildersolutions.com/blog/topic/growth-driven-design), [Website Design](https://www.brandbuildersolutions.com/blog/topic/website-design) #### **Recent Posts:** ##### [Website Projects Can Be a Pain for Agency Owners](https://www.brandbuildersolutions.com/blog/website-projects-can-be-a-pain-for-agency-owners) ##### [From Small Jobs to Full Partnerships: The Journey of Agency Website Projects](https://www.brandbuildersolutions.com/blog/from-small-jobs-to-full-partnerships-the-journey-of-agency-website-projects) ##### [A Tale of Two Templates](https://www.brandbuildersolutions.com/blog/a-tale-of-two-templates) ## Subscribe to our Newsletter Sign up to stay up to date with what we are up to. You’ll receive news and tips to Living Beyond the Norms.