Search engine optimization is the process of increasing the visibility of a website in a search engine's natural results, or rather, its unpaid results. Generally, the higher ranking of a site on the search results page, and the more frequently a site appears in the search results list, causes more visitors to check out the site.
Okay, so we generally know what SEO is. The real question is, how can I increase my results?
To optimize your search results for your website, below are ten easy tips:
- Keyword Density: be conscious of placing appropriate keywords throughout every aspect of your site. HubSpot offers a great tool to monitor your keyword density, which tells you exactly how many keywords you've added to any given blog post. Additionally, be conscious of your keyword ratios in your:
- Image names
<meta name="description" content="Awesome Description Here">
It simply explains the page so a browser can understand it. This meta description will also be what search engine users see under your link, i.e.:
- About Us page
- Blog page
- Pricing page
- Special Offers
- Uniting Blog Articles
- Contact Forms