Growth Driven Design (GDD) is a process that gets rid of one of the biggest problems that surfaces in web development, cycling your websites. Many people go through a pattern of redesigning their site, letting it sit too long, followed by yet another major redesign. GDD involves identifying trends in your users and then using this data to make smaller scale changed that improve the site, instead of doing one major redesign. This allows your site to adapt to your needs quickly and helps you identify problems that a full redesign would have overlooked.
Talk to a team member now | Download the Guide to Growth Driven Design
Growth Driven Design gives you the ability to build the site that is going to get you results you want. By changing the way you handle web redesigns you can create a site that can grow and change with your business.
Build an adaptable site
Be able to measure and improve on your site's success
Save money and time by avoiding a large redesign
Create more leads and sales
Never feel your site looks outdated again
One of the main beliefs behind GDD is that you do not need to do a full scale redesign. You should identify a handful of pages that are key to how your site functions and redesign them. This process focuses your design efforts to the areas of your site where they will make the most impact. We identify the key pages is using our Technology Suite to gather data and combine that with you goals for your business.
After establishing the launchpad site, it is then time to begin the main phase of the GDD process. As you gain more and more data about the people visiting your site you can establish the journey's that they take to become customers. Every design decision needs to support this journey in order to increase your business. You use that data to make a few more changes to your site and see what they impact.
As you repeat the process your site will be continually improving and adapting with your business. This holds off the need to have another redesign and ensures that you will never have a time when your site will look outdated. These smaller updates will have a large impact while saving you time and money.
"Your website isn’t a "set it and forget it" project. It also does not need to be perfect when we launch it; there's no such thing as perfect. What we can do is launch a great site that’s better than what you have today. Once it’s live, we can identify opportunities and improve the site over time.."
Copyright © 2016 Brand Builder Solutions. All Rights Reserved.